Over the years, the Guild has become specialized to provide training to 5 star hotels looking to improve their levels of customer service.

The Guild has trained butler departments and staff in the principal areas of guest care and service in 5 star hotels all over the world. The set up and training of butler departments has been a key element in their success which is reflected in their high occupancy and reputation for service. Every day will be some guest's first visit to your hotel, and some guest's You have the opportunity, and privilege, to make it special.


Our five-day, customized service skills program focuses on personal standards, personal presentation skills, communication skills including conversation and listening skills as well as body language, and technical skills such as the politesse of the language of service ("May I refresh your glass?" replaced common phrases such as "Would you like another drink?").

Participants are challenged to examine their roles not as accomplishing a set of tasks nor even just anticipating guests' needs, but as facilitating every aspect of the guest's visit.

It is a challenge to understand that there are no stupid questions, only that many people don't ask the "right" question, the one that will elicit the information they require. It is the butler's responsibility to understand that the guest is "in pain" (strange country, culture, language, customs, food etc., and needs understanding, consideration and respect to solve their problems.

When a visit is requested by a hotel to discuss its training requirements, recommendations are made and the training carried out to the exact requirements of each individual hotel.

This may be to improve guest service or to introduce a new butler style service for their guests. The courses provided by The Guild are tailored to meet the requests we receive. 

Our staff includes consultants with operational and training experience in diverse locations such as Madrid, Kuwait, Thailand, Maldives, England and the USA. Our membership and candidate database contains a variety of professional hotel Butlers along with a wide range of private service personnel for the private home.


Contact our Placement and Consulting Division for a no obligation discussion of how we can be of service to your property.


The Guild has brought together some of the finest-quality hotels and resorts around the globe, embracing the sophistication of The St. Regis in Beijing, and the romance of Altamer in Anguilla, and the glamour and charm of resort hotels, historic châteaux and country houses throughout the world. All have butler service. Many of these butlers were recruited and/or trained by our organization, or are members of our organization.


The International Butler Academy (TIBA) in The Netherlands provides training to individuals who wish to become professional butlers, or those who wish to continue their private service education. The International Butler Academy provides a specialized course for individual butler training. This intensive 8 weeks course has been designed to train in the art of becoming a fully trained professional butler. The courses are highly practical and interactive, expecting the students to be fully involved at every stage. The program is suitable for individuals who have no previous experience or who are already working in a similar position but wish to enhance their skills. The Guild works closely together with TIBA in order to be of service to the clients from the hospitality industry.